Work
The thinking behind the campaign.
Each campaign starts with a real challenge and a clear set of numbers to move. Here is how we approach them.
Mobile & SteamIllustrative sample
Multiplayer Shooter: Global Mobile & Steam UA Launch
How we would structure a phased UA launch for a competitive multiplayer game on iOS, Android and Steam.
- D7
- Retention gate before scaling
- ROAS
- Primary optimisation target
- 3
- Launch phases
- 6
- Ad networks in rotation
Steam / PCIllustrative sample
Indie Roguelike: Steam Wishlist Campaign
A low-budget wishlist plan for an indie roguelike using Steam Next Fest, a strong demo and mid-sized YouTube creators.
- Next Fest
- Main visibility moment
- Demo
- Conversion driver
- Discord
- Community home base
- CPW
- Cost per wishlist tracked
iOS & AndroidIllustrative sample
Casual Puzzle Game: ASO & Apple Search Ads
A store visibility plan combining keyword work, screenshot testing and Apple Search Ads for a live casual puzzle game.
- CVR
- Store conversion rate
- Top 10
- Target keyword goal
- A/B
- Screenshot testing
- 8
- Locales in rollout
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