Game Analytics & Attribution
Trusted data for every marketing decision: event tracking, attribution, cohort dashboards and LTV modelling.
You cannot scale what you cannot measure. Poor event naming, missing revenue data and privacy changes can leave a studio spending based on numbers nobody trusts.
We design the tracking plan, connect your tools and build dashboards that show the same truth to marketing, product and leadership.
What is included
- 01
Tracking plan
A clear event taxonomy for your game, ready for your developers.
- 02
Attribution setup
AppsFlyer, Adjust or Singular configured with your networks.
- 03
SKAdNetwork & privacy
Conversion value mapping for iOS privacy-era campaigns.
- 04
Analytics integration
Firebase, GameAnalytics or Unity Analytics connected correctly.
- 05
Cohort dashboards
Retention, revenue and ROAS by source, country, and creative.
- 06
LTV prediction
Early payback forecasts that support faster budget decisions.
- 07
Data audits
Checks for missing events, duplicates and mismatched numbers.
- 08
GA4 & web tracking
Web, landing page and pre-registration measurement.
Why it works
- One source of truth for your team
- Developer-ready documentation
- Privacy-aware measurement
- Dashboards built for decisions
How we run it
- 01
Game & market audit
We play your build, study your genre and competitors, and review store pages, data and current spend.
- 02
Growth plan & KPI targets
You get a channel plan, a test budget and agreed targets for CPI, retention and ROAS.
- 03
Launch & test
Campaigns, creatives and store assets go live in small batches, so we learn before scaling spend.
- 04
Scale & report
Budget moves to what works. You see the numbers every week and hear what we are changing next.
What you receive
- Tracking specification
- Attribution configuration
- Live KPI dashboards
- Data quality audit
Platforms & tools
- AppsFlyer
- Adjust
- Singular
- Firebase
- GameAnalytics
- BigQuery
- Looker Studio
- GA4
Frequently asked questions
What is an MMP and do we need one?
A mobile measurement partner tells you which campaigns brought which players. If you run paid mobile UA across several networks, you generally need one.
Can you audit our existing setup?
Yes. Many engagements start with an audit that finds gaps before we change anything.
How do you handle iOS privacy limits?
We design SKAdNetwork conversion values, combine them with modelled data and use incrementality checks where possible.
Tell us what you are launching.
We will review your current marketing and send clear next steps, free of charge.