Game Launch & Go-To-Market Strategy
A complete launch plan for your game, from first teaser and soft launch to global release and the months after.
A game launch has a short window of attention, and stores reward momentum in the first days. A clear go-to-market plan decides what happens in that window: which markets open first, when spend starts, and what players, creators and press see each week.
We build that plan around your genre, budget and team size, then run it with you. Your studio stays focused on the game while we coordinate the store, paid, creator, community and PR work so that it lands together.
What is included
- 01
Market & competitor research
Genre benchmarks, audience profiles and a study of how similar titles launched.
- 02
Positioning & messaging
The core hook, player promise and store story that every channel will use.
- 03
Launch roadmap
A week-by-week calendar covering announcement, beta, soft launch and release.
- 04
Soft launch planning
Test markets, KPI gates and the go or no-go criteria for scaling.
- 05
Budget planning
Spend split by channel and phase, based on your CPI and LTV assumptions.
- 06
Store readiness
Store pages, screenshots, trailers and pre-registration or wishlist setup.
- 07
Channel coordination
Paid UA, creators, press and community timed to the same beats.
- 08
Post-launch plan
The update, event and re-engagement calendar for the months after release.
Why it works
- One launch calendar for every channel
- KPI gates before each budget increase
- Plans sized for indie and publisher budgets
- Mobile, PC, console and web coverage
How we run it
- 01
Game & market audit
We play your build, study your genre and competitors, and review store pages, data and current spend.
- 02
Growth plan & KPI targets
You get a channel plan, a test budget and agreed targets for CPI, retention and ROAS.
- 03
Launch & test
Campaigns, creatives and store assets go live in small batches, so we learn before scaling spend.
- 04
Scale & report
Budget moves to what works. You see the numbers every week and hear what we are changing next.
What you receive
- Go-to-market strategy document
- Launch calendar and budget model
- Soft launch KPI scorecard
- Weekly launch status report
Platforms & tools
- Sensor Tower
- AppMagic
- SteamDB
- Google Trends
- GameAnalytics
- Notion
Frequently asked questions
When should we start planning our game launch?
Ideally six to twelve months before release. That leaves time to build a community, collect wishlists or pre-registrations, and run a soft launch. If you are closer than that, we shorten the plan and focus on the highest-impact work.
Do you work with indie studios or only publishers?
Both. The plan scales to your budget. A small studio may lean on creators, community and store optimisation, while a publisher adds large paid UA campaigns.
What does a soft launch tell us?
It shows real retention, monetisation and acquisition costs in a limited market, so you can fix problems before spending on a global release.
Tell us what you are launching.
We will review your current marketing and send clear next steps, free of charge.