Steam / PC
Indie Roguelike: Steam Wishlist Campaign
A low-budget wishlist plan for an indie roguelike using Steam Next Fest, a strong demo and mid-sized YouTube creators.
Illustrative sample. This page shows how we would approach this type of campaign. It is not a report of a specific client's results.
- Next Fest
- Main visibility moment
- Demo
- Conversion driver
- Discord
- Community home base
- CPW
- Cost per wishlist tracked
The Challenge
An indie studio without a publisher needs to build demand without the budget for wide advertising.
The Strategy
Improve the Steam page first, ship a polished demo for Next Fest, reach mid-sized genre creators and give interested players a Discord home.
What We Measure
Wishlists by source, cost per wishlist, page conversion rate, demo playtime and wishlist-to-sale rate at launch.