Steam, PC & Console Game Marketing
Build wishlists, win visibility on Steam and launch strong on PC, PlayStation, Xbox and Nintendo Switch.
PC and console games live or die by their launch momentum. On Steam, wishlists and early sales affect how widely the store shows your game, so the months before release matter as much as launch week.
We build your store presence, plan your festivals and demos, and line up creators and press around the moments when players can actually wishlist or buy.
What is included
- 01
Steam page optimisation
Capsule art, trailer, description and tags that turn visits into wishlists.
- 02
Wishlist campaigns
Paid and organic campaigns that drive real wishlists at a measured cost.
- 03
Steam Next Fest & demos
Demo strategy and festival preparation for maximum exposure.
- 04
Store events & sales
Discount, seasonal sale and bundle planning through the year.
- 05
Console store support
Marketing assets and launch plans for PlayStation, Xbox and Nintendo stores.
- 06
Trailers & key art
Announcement, gameplay and launch trailers plus store artwork.
- 07
Creator & press outreach
Keys and previews sent to the creators and outlets that cover your genre.
- 08
Early Access planning
Roadmap messaging and community expectations for an Early Access release.
Why it works
- Wishlist tracking by source
- Festival and demo planning
- Key distribution to vetted creators
- Covers Steam, Epic and console stores
How we run it
- 01
Game & market audit
We play your build, study your genre and competitors, and review store pages, data and current spend.
- 02
Growth plan & KPI targets
You get a channel plan, a test budget and agreed targets for CPI, retention and ROAS.
- 03
Launch & test
Campaigns, creatives and store assets go live in small batches, so we learn before scaling spend.
- 04
Scale & report
Budget moves to what works. You see the numbers every week and hear what we are changing next.
What you receive
- Steam page audit and rewrite
- Wishlist campaign plan
- Creator and press target list
- Launch week checklist
Platforms & tools
- Steamworks
- SteamDB
- Keymailer
- Reddit Ads
- YouTube Ads
- Epic Games Store
Frequently asked questions
How many wishlists do we need before launch?
There is no universal number because it depends on genre and price. We set a target using comparable games and track your wishlist-to-sale rate as launch approaches.
When should the Steam page go live?
Usually as early as you can show the game well, often many months before release. That gives wishlists time to build ahead of festivals and launch.
Do you market console games?
Yes. We prepare assets and campaigns for console launches and work with your platform contacts or publisher on store-side requirements.
Tell us what you are launching.
We will review your current marketing and send clear next steps, free of charge.