Game Monetization & Ad Revenue
Earn more per player with better ad mediation, smarter placements and in-app purchase testing, without hurting retention.
Better monetisation also funds growth: when each player is worth more, you can afford to outbid competitors for users. The goal is more revenue per player without damaging the experience that keeps them playing.
We review your mediation stack, ad placements and store economy, then test changes one at a time against retention.
What is included
- 01
Mediation setup
LevelPlay, AppLovin MAX or AdMob configured to fit your game.
- 02
Bidding & waterfall review
Network mix, price floors and in-app bidding optimisation.
- 03
Ad placement design
Rewarded, interstitial and banner placements that suit the game flow.
- 04
Rewarded ad strategy
Value exchanges that players choose and that lift engagement.
- 05
IAP & store review
Price points, bundles and store layout testing.
- 06
Hybrid monetisation
A balanced mix of ad revenue and in-app purchases.
- 07
eCPM & ARPDAU reporting
Clear reports by network, placement, and country.
- 08
Compliance review
Consent, privacy and ad-network policy checks.
Why it works
- Revenue measured against retention
- One change tested at a time
- Feeds directly into your UA model
- Network policy and consent checks
How we run it
- 01
Game & market audit
We play your build, study your genre and competitors, and review store pages, data and current spend.
- 02
Growth plan & KPI targets
You get a channel plan, a test budget and agreed targets for CPI, retention and ROAS.
- 03
Launch & test
Campaigns, creatives and store assets go live in small batches, so we learn before scaling spend.
- 04
Scale & report
Budget moves to what works. You see the numbers every week and hear what we are changing next.
What you receive
- Monetisation audit
- Prioritised test roadmap
- Mediation recommendations
- Monthly ARPDAU report
Platforms & tools
- Unity LevelPlay
- AppLovin MAX
- Google AdMob
- Firebase
- Unity Analytics
Frequently asked questions
Will more ads hurt our retention?
They can, which is why we test placements and frequency and watch retention beside revenue. Rewarded formats often lift revenue with little harm because players opt in.
Which mediation platform should we use?
It depends on your game, regions and current setup. LevelPlay, MAX and AdMob are all strong, and we compare them using your data.
Do you need access to our ad accounts?
Read access is enough for an audit. Implementing changes usually requires higher permissions, which you control.
Tell us what you are launching.
We will review your current marketing and send clear next steps, free of charge.