Gaming Influencer & Streamer Marketing
Partner with the right YouTube, Twitch, TikTok and Instagram gaming creators and measure what each one delivers.
Players trust creators they already watch. A well-matched creator can show your game to an audience already interested in its genre, in a format that feels like entertainment rather than advertising.
We manage the full process: finding creators, checking their real audiences, negotiating, briefing and tracking results with unique links and codes.
What is included
- 01
Creator research
Shortlists matched by genre, audience country and past game coverage.
- 02
Audience vetting
Checks on engagement quality and audience authenticity.
- 03
Sponsored streams & videos
Dedicated videos, integrations and live streams.
- 04
Early access & key drops
Controlled key distribution to selected creators.
- 05
Creator briefs
Clear guidance that protects your game story and leaves room for the creator’s style.
- 06
Tracking & attribution
Unique links, promo codes and wishlist tracking for each creator.
- 07
Ad whitelisting
Top-performing creator content used in paid campaigns with permission.
- 08
Creator programs
Long-term ambassador and affiliate programs.
Why it works
- Fit over follower count
- Results tracked by creator
- Contracts and disclosure handled
- Content reusable in paid ads
How we run it
- 01
Game & market audit
We play your build, study your genre and competitors, and review store pages, data and current spend.
- 02
Growth plan & KPI targets
You get a channel plan, a test budget and agreed targets for CPI, retention and ROAS.
- 03
Launch & test
Campaigns, creatives and store assets go live in small batches, so we learn before scaling spend.
- 04
Scale & report
Budget moves to what works. You see the numbers every week and hear what we are changing next.
What you receive
- Vetted creator shortlist
- Campaign briefs and contracts
- Content and go-live calendar
- Per-creator results report
Platforms & tools
- YouTube
- Twitch
- TikTok
- Keymailer
- StreamElements
Frequently asked questions
Do you work with small creators?
Yes. Small and mid-sized creators often have strong genre fit and engaged audiences, and many campaigns combine them with a few larger names.
How do you measure influencer campaigns?
We track views, clicks, installs, wishlists and sales through unique links and codes, and watch overall lift in the days around each post.
Do sponsored posts need to be disclosed?
Yes. We require clear disclosure in line with local advertising rules and platform policies.
Tell us what you are launching.
We will review your current marketing and send clear next steps, free of charge.