iOS & Android
Casual Puzzle Game: ASO & Apple Search Ads
A store visibility plan combining keyword work, screenshot testing and Apple Search Ads for a live casual puzzle game.
Illustrative sample. This page shows how we would approach this type of campaign. It is not a report of a specific client's results.
- CVR
- Store conversion rate
- Top 10
- Target keyword goal
- A/B
- Screenshot testing
- 8
- Locales in rollout
The Challenge
A live puzzle game has flat organic growth and rising paid acquisition costs.
The Strategy
Rebuild metadata around high-intent keywords, test new icons and screenshots, and add custom product pages that match paid campaigns.
What We Measure
Keyword rankings, store conversion rate, organic installs and blended cost per install across locales.