Unity Game Marketing & Unity Ads
Marketing built for games made in Unity: Unity Ads campaigns, LevelPlay, SDK and event setup, and growth for every build target.
If your game is built in Unity, your marketing can connect directly to your engine. The right SDK events, analytics and ad setup let you optimise campaigns for the players who stay and spend, on mobile, PC and web.
We work with your Unity developers to set up measurement correctly, then run Unity Ads and cross-network campaigns against those signals.
What is included
- 01
Unity Ads campaigns
Install, ROAS and retention campaigns on the Unity network.
- 02
Unity LevelPlay setup
Mediation setup and waterfall or bidding reviews with your developers.
- 03
SDK & event planning
An event map for your Unity build, covering tutorial, level, purchase and ad events.
- 04
Attribution integration
AppsFlyer, Adjust or Firebase connected to the same event taxonomy.
- 05
Playable ad production
Lightweight playable ads built from your real game mechanics.
- 06
Gameplay capture for ads
Clean, on-brand gameplay footage captured from your Unity project.
- 07
Multi-platform go-to-market
Plans for iOS, Android, Steam and WebGL builds of the same game.
- 08
WebGL demo marketing
Browser-playable demos that let people try the game with a single click.
Why it works
- Marketing plan matched to your Unity build
- Clear event specs for your developers
- Real gameplay in every creative
- Reporting that spans all build targets
How we run it
- 01
Game & market audit
We play your build, study your genre and competitors, and review store pages, data and current spend.
- 02
Growth plan & KPI targets
You get a channel plan, a test budget and agreed targets for CPI, retention and ROAS.
- 03
Launch & test
Campaigns, creatives and store assets go live in small batches, so we learn before scaling spend.
- 04
Scale & report
Budget moves to what works. You see the numbers every week and hear what we are changing next.
What you receive
- Unity Ads account and campaign setup
- Event specification for developers
- Playable and video ad concepts
- Monetisation and UA report
Platforms & tools
- Unity Ads
- Unity LevelPlay
- Unity Analytics
- Firebase
- AppsFlyer
- Adjust
- WebGL
Frequently asked questions
Does our game have to be made in Unity to use Unity Ads?
No. Unity Ads can promote games built with any engine. Teams on Unity do get a simpler SDK and analytics integration, which is where we help most.
Will you need access to our Unity project?
Not usually. We write the event specification and your developers implement it. Limited access is helpful if we are capturing gameplay or building a playable ad.
Do you develop Unity games?
Our focus is marketing. We do produce marketing assets from your project, such as playable ads and gameplay capture, and we work closely with your development team.
Tell us what you are launching.
We will review your current marketing and send clear next steps, free of charge.