LiveOps & Player Retention Marketing
Keep players coming back with events, push notifications, in-game messaging and win-back campaigns.
A live game earns most of its revenue after the first week, so retention can matter more than acquisition. Small improvements in returning players compound across every cohort you buy.
We plan events and player messages with your team, segment by behaviour and measure each campaign against a holdout group where possible.
What is included
- 01
LiveOps calendar
A year-round plan of events, seasons and promotions.
- 02
Player segmentation
Groups based on spending, progress and churn risk.
- 03
Push notifications
Well-timed messages that respect the player and avoid fatigue.
- 04
In-game messaging
Pop-ups, inbox messages and offers planned with your developers.
- 05
Email & CRM
Lifecycle messages for PC, web and account-based games.
- 06
Win-back campaigns
Paid and owned campaigns aimed at lapsed players.
- 07
Offer & sale testing
Tests of pricing, bundles and timing.
- 08
Retention analysis
Funnel and cohort reviews that identify where players drop off.
Why it works
- Campaigns segmented by behaviour
- Holdout testing where possible
- Calendar shared with your dev team
- Reports focused on retention and revenue
How we run it
- 01
Game & market audit
We play your build, study your genre and competitors, and review store pages, data and current spend.
- 02
Growth plan & KPI targets
You get a channel plan, a test budget and agreed targets for CPI, retention and ROAS.
- 03
Launch & test
Campaigns, creatives and store assets go live in small batches, so we learn before scaling spend.
- 04
Scale & report
Budget moves to what works. You see the numbers every week and hear what we are changing next.
What you receive
- 12-month LiveOps calendar
- Player segment definitions
- Message templates and schedule
- Monthly retention report
Platforms & tools
- Firebase
- OneSignal
- Braze
- Unity Analytics
- GameAnalytics
- Customer.io
Frequently asked questions
What is LiveOps marketing?
It is the planned events, offers and messages that keep a released game fresh and give players reasons to come back.
Will this require development work?
Some of it will, such as events and in-game messaging. We plan alongside your developers and start with what your tools already support.
How do you avoid annoying players?
We use frequency limits, behaviour-based targeting and opt-out monitoring, and we measure churn alongside clicks.
Tell us what you are launching.
We will review your current marketing and send clear next steps, free of charge.