Game PR, Esports & Events
Press coverage, gaming events, tournaments and esports partnerships that put your game in front of players and partners.
Coverage from trusted outlets and appearances at the right events build credibility that advertising cannot. They also give your other channels material to work with, from review quotes to tournament highlights.
We prepare your press kit, pitch your story and plan event and tournament activity around your release calendar.
What is included
- 01
Press kit creation
A complete kit with fact sheet, screenshots, logos and trailers.
- 02
Media outreach
Targeted pitches to gaming journalists, sites and newsletters.
- 03
Review key distribution
Managed review copies with clear embargo timing.
- 04
Press releases
Announcements timed to milestones and written to be covered.
- 05
Gaming events
Planning for trade shows, conventions and digital showcases.
- 06
Tournaments
Community and sponsored tournaments, online or on-site.
- 07
Esports partnerships
Team, league and caster sponsorship opportunities.
- 08
Awards & showcases
Identifying and preparing submissions for relevant programs.
Why it works
- Pitches tailored to each outlet
- Embargo and key management
- Event plans sized to your budget
- Coverage reports you can reuse
How we run it
- 01
Game & market audit
We play your build, study your genre and competitors, and review store pages, data and current spend.
- 02
Growth plan & KPI targets
You get a channel plan, a test budget and agreed targets for CPI, retention and ROAS.
- 03
Launch & test
Campaigns, creatives and store assets go live in small batches, so we learn before scaling spend.
- 04
Scale & report
Budget moves to what works. You see the numbers every week and hear what we are changing next.
What you receive
- Press kit and landing page
- Media target list
- Release and pitch calendar
- Coverage report
Platforms & tools
- Keymailer
- Muck Rack
- dopresskit
- Battlefy
- Twitch
Frequently asked questions
Can you guarantee press coverage?
No honest agency can. Editorial decisions belong to journalists. We improve your chances with a strong story, a good kit, relevant targets and well-timed outreach.
Which events should we attend?
That depends on your genre, region and goals. We compare options such as large consumer shows, business meetings and online showcases against your budget.
Is esports only for big competitive titles?
No. Smaller community tournaments can work well for player engagement and content, even if your game is not a major esport.
Tell us what you are launching.
We will review your current marketing and send clear next steps, free of charge.