Entertainment & Casual Game Marketing
Growth for hyper-casual, puzzle, party, trivia, kids, music and social games, plus web and HTML5 titles.
Entertainment games win on volume, virality and very tight margins. A casual title needs instantly clear creatives, a strong share loop and low acquisition costs, and often earns through ads as much as in-app purchases.
We tailor the mix for each format, from short-form video for a party game to safe, compliant campaigns for kids titles and portal distribution for HTML5 games.
What is included
- 01
Hyper-casual UA
High-volume testing of simple hooks and low-CPI campaigns.
- 02
Puzzle & casual growth
Long-term LTV-focused campaigns for live casual titles.
- 03
Party & social game virality
Share loops, referral mechanics and short-form video challenges.
- 04
Trivia & quiz campaigns
Topical, seasonal and event-led campaigns for quiz formats.
- 05
Kids & family marketing
Campaigns designed to follow platform rules and child-audience requirements.
- 06
Music & rhythm games
Campaigns built around tracks, artists and creator performances.
- 07
HTML5 & web games
Portal distribution, instant-play promotion and web game SEO.
- 08
Short-form video
Regular TikTok, Reels and Shorts content featuring real gameplay.
Why it works
- Formats matched to game type
- Ad revenue included in LTV
- Short-form video every week
- Compliance review for kids titles
How we run it
- 01
Game & market audit
We play your build, study your genre and competitors, and review store pages, data and current spend.
- 02
Growth plan & KPI targets
You get a channel plan, a test budget and agreed targets for CPI, retention and ROAS.
- 03
Launch & test
Campaigns, creatives and store assets go live in small batches, so we learn before scaling spend.
- 04
Scale & report
Budget moves to what works. You see the numbers every week and hear what we are changing next.
What you receive
- Genre-specific growth plan
- Short-form content calendar
- Virality and share-loop review
- Monthly performance report
Platforms & tools
- TikTok Ads
- Meta Ads
- Unity Ads
- AppLovin
- YouTube Shorts
- Instagram Reels
- GameAnalytics
Frequently asked questions
What counts as an entertainment game?
We use it for games made for quick, social or casual fun, such as hyper-casual, puzzle, party, trivia, music, kids and browser titles.
Do you run real-money gaming campaigns?
No. Real-money gaming has strict and changing legal restrictions, so we focus on free-to-play and premium entertainment titles.
Can you promote a browser or HTML5 game?
Yes. We use game portals, instant-play ads, SEO for your game pages and social content that sends people straight into play.
Tell us what you are launching.
We will review your current marketing and send clear next steps, free of charge.