Mobile Game User Acquisition (UA)
Profitable player growth on iOS and Android through ad networks, app campaigns and constant creative testing.
Mobile game growth depends on one equation: a player must be worth more than they cost to acquire. Our UA team manages that equation daily across ad networks, optimising for retention and revenue instead of raw install counts.
We plan campaigns around your LTV curve, test creatives in fast cycles and move budget toward the cohorts that actually pay back.
What is included
- 01
Multi-network campaigns
Unity Ads, AppLovin, Mintegral, Google App Campaigns, Meta and TikTok.
- 02
Apple Search Ads
Brand defence, category and competitor keyword campaigns on iOS.
- 03
Creative testing
Weekly tests of video hooks, gameplay angles and playable concepts.
- 04
ROAS & LTV optimisation
Bids and budgets tuned against cohort payback, by country and network.
- 05
Geo expansion
Tiered rollout into new countries with localised creatives.
- 06
Audience & event targeting
Value and event optimised campaigns aimed at likely payers and retained players.
- 07
Fraud monitoring
Install validation and network quality checks to protect your budget.
- 08
Re-engagement
Campaigns that bring lapsed players back at a lower cost than new installs.
Why it works
- Optimised for payback, not installs
- Creative testing every week
- Transparent spend and cohort reporting
- Works with your attribution partner
How we run it
- 01
Game & market audit
We play your build, study your genre and competitors, and review store pages, data and current spend.
- 02
Growth plan & KPI targets
You get a channel plan, a test budget and agreed targets for CPI, retention and ROAS.
- 03
Launch & test
Campaigns, creatives and store assets go live in small batches, so we learn before scaling spend.
- 04
Scale & report
Budget moves to what works. You see the numbers every week and hear what we are changing next.
What you receive
- Network and campaign setup
- Weekly creative test plan
- Cohort ROAS dashboard
- Dedicated UA manager
Platforms & tools
- Unity Ads
- AppLovin
- Mintegral
- Google Ads
- Meta Ads
- TikTok Ads
- Apple Search Ads
- AppsFlyer
- Adjust
Frequently asked questions
What budget do we need to start mobile UA?
It depends on genre and target markets. We usually begin with a small test budget to measure CPI and early retention, then recommend a scaling budget from real numbers.
Which ad networks work best for mobile games?
Hyper-casual and casual games often scale on Unity, AppLovin and Mintegral. Midcore and strategy titles often add Google and Meta for value-based bidding. We test and let the cohort data decide.
Do you need our attribution data?
Yes. We work inside your mobile measurement partner, such as AppsFlyer or Adjust, so that every decision rests on the same numbers you see.
Tell us what you are launching.
We will review your current marketing and send clear next steps, free of charge.